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2011
Nissan Frontier. “Hill Climb”. Tito Melega , Creative Director at Chiat, ran these Nissan spots thru Zoic studios, and i was lucky enough to lead and finish this one. How to squeeze 40 second of a “one Shot” into a 30 second spot ? Fanboy reaction was mixed, some people didn’t see the “fictionalised” disclaimer, so they thought it was misleading. It was fun to stitch together, that’s all i know.
Fiat 500 Cabrio . “My World”.
Lots of Fiddly cg car parts to create a US version from the Euro one that was shot. Big Block Ran the VFX, Doner out of Detroit was the Agency responsible for the creative. As to the suggestion of a body double, news to me. Some subtle lens flares and a nice grade makes for a pretty spot. Thanks Pete King.